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lundi 25 novembre 2013

CLIO CB: Director Bruno Aveillan, Pablo Del Campo, rehabstudio

CLIO Awards Creative Brief
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CREATIVE Q&A  

 
 
 
  Bruno Aveillan on His Cartier Ad and the Cinematic Soul of Luxury Brands

"In the world of luxury, it is often the brand more than the product itself that is a powerful trigger for the imagination. The film is made, first and foremost, to extend this dream and accurately translate the emotion and soul of the brand. It's a subtle balance between prestigious heritage and modernity." More
 
 

Special Section: Give Thanks

With Thanksgiving around the corner, this special section features some of the most successful non-profit organizations or brands with social responsibility embedded in their DNA. More

 
 
FEED
  Amnesty International
  Product (RED)
  UNICEF Tap Project
 
 

My 3 Favorite Ads  

 
Pablo Del Campo   Pablo Del Campo Looks at Ideas Within the Frame For His 3 Favorites

Pablo Del Campo is CEO of Del Campo Saatchi & Saatchi in Buenos Aires.
More
 
 

THE HOT SHOP  

 
rehabstudio   Tim Rodgers of rehabstudio on the Power of Prototyping

"From creating projects for clients to creating our own projects, it's almost like you're in a toy shop. You want to play with everything. You have to pick the right projects."
More
 
 

INSPIRATION BOARD

  Yayoi Kusama, Infinity Room

Japanese Artist Yayoi Kusama knocks down barriers of all kinds and explores the idea of infinity in her latest solo exhibition I Who Have Arrived in Heaven. The exhibit is on display at the David Zwirner gallery in NYC until December 21, 2013. More

Home Within Home Within Home Within Home

'As you approach the gallery space, my translucent piece is between the viewer and the longer view, so it becomes five homes-within-homes: my two homes inside; the museum, the palace, and then Seoul.' - Do Ho Suh, Sculptor More

On Growth and Form

Digital illustrator Daniel Brown has spent over a decade perfecting a program that uses non-repeating mathematical formulas to organically create flowers. More

Alexey Snowflakes

Russian photographer Alexey Kljatov retools a Canon Powershot 650 and the lens of an old Russian Zenit camera to capture individual snowflakes. More
 
 

WHAT'S TRENDING?

 
Viral ads on YouTube in October & CLIO Fan Favorites

  Commercial Round-up
Volvo Van Damme
Volvo Trucks, "The Epic Split feat. Van Damme (Live Test 6)", 32.6+ million views
Google Search, "Reunion", 4+ million views
Apple - iPad Air, "Pencil", 1.7+ million views

  Facebook Fan Favorites
Pepsi-Coke Halloween
Too good not to share. Happy #Halloween!! #boo More
Lou Reed
rest in peace, Lou Reed.
Creative by: DLV BBDO
For: Rolling Stone
More
MeDSPump
Campaign: Approximately Isn't Good Enough
Agency: Draftfcb Healthcare, Area 23
Client: MeDSPump
#CLIOHC2013 #Shortlist #PrintCampaign More
 
   

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